How a PRO SEO Company Handles SEO Audits and Fixes Issues

When I first built my business website, I thought I was doing everything right. I had a sleek design, a few blog posts, and some keywords sprinkled here and there. But despite my efforts, traffic was flat. Leads were inconsistent. And my Google rankings? Practically invisible.

That’s when I realized I needed help. I reached out to a PRO SEO company. What they showed me during the SEO audit process opened my eyes—and changed the game entirely.

In this post, I’ll walk you through exactly how a PRO SEO company handles an SEO audit and, more importantly, how they fix the issues that hold websites back from ranking, converting, and thriving online.

Step 1: They Start With a Deep Dive

When I partnered with a professional SEO company, they didn’t guess what was wrong—they investigated. The SEO audit began with a full review of my website’s structure, content, backlink profile, mobile responsiveness, page speed, and more.

They used both advanced SEO tools and manual review. I expected a generic report, but what I got was a comprehensive breakdown—complete with issues I didn’t even know existed.

From broken internal links to duplicate title tags and slow-loading pages, they left no stone unturned.

Step 2: Technical SEO Gets Priority

One of the first things they tackled was the technical SEO. I never realized how much these “behind-the-scenes” elements affected performance. The PRO SEO team fixed problems like:

• 404 errors
• Broken redirects
• Missing meta descriptions
• Improper use of heading tags
• Uncompressed images slowing page speed
• Mobile usability errors

They also ensured my site had a clean XML sitemap, a properly configured robots.txt file, and structured data (schema markup) that helped Google understand my content better.

After these fixes, I noticed something remarkable: my site loaded faster, felt smoother, and started ranking higher for target keywords. The audit exposed the flaws, and their action plan resolved them one by one.

Step 3: They Audit On-Page SEO (And Revamp Content)

Next, they reviewed my actual website content. This part hit hard. Some pages had weak content with outdated info. Others had keyword stuffing without value. I thought I was helping my rankings, but I was actually hurting them.

The PRO SEO company rewrote key service pages, optimized headings, improved keyword placement, and added engaging calls-to-action. They also restructured content for readability—short paragraphs, bullet points, internal linking, and clarity in language.

They made each page not just Google-friendly, but user-friendly too.

Step 4: They Identify and Remove SEO Killers

During the audit, they uncovered things that were actively damaging my rankings. These included:

• Toxic backlinks from spammy or irrelevant websites
• Thin content with little to no value
• Duplicate pages confusing Google
• Over-optimized anchor text that triggered red flags

They ran a complete backlink audit, disavowed toxic links through Google Search Console, and removed duplicate and outdated content from my site.

I had no idea these things were hurting my rankings until they showed me the evidence.

Step 5: Local SEO and NAP Consistency

My business serves a local audience, but my site wasn’t optimized for local search at all. The PRO SEO team audited my Google Business Profile, local citations, and NAP (Name, Address, Phone Number) listings.

Turns out, I had inconsistent addresses listed across directories. Some even had the wrong phone number!

They fixed it all—submitted accurate listings to local directories, optimized my Google profile with keywords, photos, business hours, and encouraged reviews from customers.

Before I knew it, I was appearing in the Google 3-pack for key local searches. That change alone brought in new leads almost immediately.

Step 6: They Review Analytics and Set Up Proper Tracking

Another key area they audited was tracking. I had Google Analytics installed, but it wasn’t set up correctly. I wasn’t tracking conversions. I didn’t know what pages were driving results.

The PRO SEO company set up:

• Proper Google Analytics goals
• Event tracking for clicks, forms, and calls
• UTM parameters for campaign tracking
• Enhanced Google Search Console insights

Now, I get clear reports that show what’s working and what’s not. It’s like finally being able to see the dashboard of your business in motion.

Step 7: They Develop an Ongoing SEO Plan

After fixing the immediate problems uncovered in the SEO audit, the PRO SEO company didn’t stop there. They built a long-term strategy based on:

• Monthly content creation (targeted blog posts, FAQs, service updates)
• Ongoing technical monitoring
• Link building from trusted, relevant sources
• Local SEO updates
• Competitor tracking and analysis

They created a content calendar and keyword strategy tailored to my niche and audience. Everything was mapped out for sustainable growth—not just short-term boosts.

Step 8: They Communicate with Clarity

What I appreciated most throughout the process was how the team explained everything in plain language. I wasn’t bombarded with jargon or confusing metrics. They educated me. Every audit result, fix, and future action plan was shared with context and clarity.

It felt like I had a partner, not just a service provider.

Results That Speak for Themselves

Within 3 months of fixing the SEO issues identified in the audit, I saw:

• A 40% increase in organic traffic
• A 25% rise in leads
• Top 3 rankings for 10 of my target keywords
• A significant drop in bounce rate
• Increased visibility on mobile and local searches

These results weren’t magic—they were the product of strategic fixes based on real data.

Final Thoughts: Why You Need a PRO SEO Company

If your website isn’t delivering the results you expect, chances are it’s not optimized correctly. And unless you know what to look for, you’ll keep spinning your wheels.

A PRO SEO company doesn’t guess—they audit, analyze, and act. They find the cracks and fix them fast. Their expertise saves you time, money, and frustration.

Trust me, I’ve been there. And now, I wouldn’t run my business without one.

So, if you’re serious about growing your online presence, start with a professional SEO audit. Let the experts uncover what’s holding you back—and watch what happens when they fix it.

You won’t regret it.